What is a Context?

In the world of objective management, maintaining organization and strategic alignment is essential for a company's success. That's where Context comes in, a fundamental feature for grouping strategic objectives and facilitating the structuring of OKRs.

What is a Context?

A Context is a grouping mechanism for objectives within the OKR framework. It allows companies, especially large ones, to organize their strategic objectives clearly and efficiently.
In other words, it functions like a category or section where strategic objectives can be grouped, aiding in the company's organization and strategic alignment.

Benefits of Context

✔ Greater Organization – Grouping strategic objectives within a context makes it easier to navigate and understand the company's strategy.
✔ Strategic Alignment – It allows for better structuring of OKRs, ensuring each objective is properly categorized.
✔ Clear Vision of Objectives – Teams can visualize how objectives relate within a given context.
✔ Ease of Management for Large Companies – For organizations with many objectives, context simplifies OKR administration.

How to Use Context?

Using context is simple and intuitive. See the step-by-step guide to implement it in your company:

The first step is to create a context right below the company's overall objective. This context will serve as a grouping mechanism for strategic objectives.

Create or Link Strategic Objectives

After creating the context, simply add new strategic objectives directly to it or link existing ones. This will help maintain an organized structure and facilitate OKR tracking.

Conclusion

Context is a powerful feature for structuring and organizing OKRs within a company. It allows you to group strategic objectives intuitively, simplifying management and ensuring clear alignment across departments.

If your company is looking for greater clarity and organization in defining OKRs, start using Context now and boost your strategy! 🚀

Updated on: 04/07/2025